Self-Identity

One's self-concept (also called self-construction, self-identity, or self-perspective) is a collection of beliefs about oneself[1] [2] that includes elements such as academic performance,[3] [4] [5] [6] [7] gender roles and sexuality,[8] [9] [10] and racial identity.[11] Generally, self-concept embodies the answer to "Who am I?"

http://en.wikipedia.org/wiki/Self-identity

Group-Identity